About Us
From creating compelling content to crafting innovative strategies, we’re your partners in achieving success
Meet Us
Let’s start on a journey together, where we will uncover the untapped potential of your brand and bring it to the forefront of your industry. Your brand is more than just a name; it’s an experience, and we’re here to make it an unforgettable one.
At Beyond the Branding, we’re not just another marketing businesses; we’re your dedicated friend in helping your business thrive in the dynamic and highly competitive digital landscape.
Founded by Karen Maginn, the mission is simple; to leverage over a decade of marketing experience to provide support and valuable advice to small and medium sized businesses, to help them achieve their business goals and raise awareness of their brand.
We have teamed up with passionate professionals who understand the world of digital marketing. Whether it’s Google ads, SEO, Social Media Management or in-house marketing training, we have you covered.
The best part? We are here to cater to your unique needs, whether you require support for short or long term projects, or seeking assistance because you simply don’t have the time to market your business effectively. Even if a full-time marketing team seems out of reach for your budget, don’t worry – we’re here to help. Together we will unlock the full potential
Brand-focused digital agency.
We are a brand-focused digital agency that brings together a dynamic team of experts. From insightful brand strategists who unravel the essence of your business, to imaginative visual designers who craft compelling aesthetics, and UX/UI consultants who ensure seamless user experiences, our diverse skill set ensures every digital touchpoint is optimised.
We drive engagement and growth. Our adept web designers construct virtual experiences that captivate, while our skilled software developers bring ideas to life with precision. With years of experience collaborating with businesses across industries, we stand as a partner ready to elevate your brand in the ever-evolving digital landscape.
Brand strategy
User experience design
Brand consultation
Creative campaigns
Visual identity and design
Website development
Digital media marketing
Software development
Our client portfolio encompasses a wide spectrum, catering to companies of all sizes. From the nimble agility of small and medium-sized businesses seeking tailored solutions that spark growth, to the intricate demands of large global multinationals with a need for strategic digital transformation, we stand ready to address diverse challenges.
Our approach is adaptable, ensuring that whether you’re a budding entrepreneur or a multinational powerhouse, our expertise and dedication remain steadfast in driving your success across the board.
A little about the owner
Karen Maginn
The story of Beyond the Branding is all about following my passion to help businesses navigate the digital landscape. Driven by my family, two young kids and the support of my husband. I embarked on a journey to create a business that allows me to be present for my family, whilst I get to support other businesses, and achieve their goals.
A little about my marketing journey, I began with a BSC Hons in Communication, Advertising and Marketing with an Advanced Diploma in Professional Practice from the University of Ulster in 2011.
From here I began learning my skill through working with domestic and international businesses. I worked in Ireland for four years before heading to Australia to work within the financial industry heading up a Marketing Team for a further four years. It was then time to return home where I took on a sales and marketing director role heading up the team for almost five years.
As a seasoned marketing professional for over a decade, the skills that I have learned and connections I have made, working in various marketing roles has provided me with the expertise to empower businesses to reach and exceed their marketing goals.
I understand the unique challenges that businesses are facing in the ever evolving digital landscape. I recognise that each business is different and I pride myself in delivering customised solutions that align with your business goals and objectives. By leveraging my experience you can not only expect an increase in online visibility but also a boost in brand awareness, audience engagement and ultimately an increase in your ROI.
With a focus on measurable results, I’m committed to guiding your business towards success in the digital world. My own personal continuous professional development allows me to stay ahead of the latest industry trends and updates to ensure that your marketing strategies are positioned for future success.