Introducing Beyond the Branding, a marketing consultancy with the goal to help businesses unlock their brands potential.
The story behind Beyond the Branding, if I am honest has been brewing for a few years—with a desire to dive into entrepreneurship and start my own business.
But the fear kept tapping me on the shoulder, holding me back from taking that leap. The comfort of a full-time job in a senior leadership position kept the idea just an idea.
Going on my second maternity leave, I decided it was time to step out of my comfort zone. If I was going to do this, it had to be now. The ability to build a business around my family and flexibility to be present for our kids was also a big driver to dive in and go for it.
Getting started:
The last number of months I have been working behind the scenes on my branding, website and preparing socials getting ready to launch. There has been a lot of, edits, deletions and restarts but after advice from others, I just needed to dive in and launch. (You will find the funny thing about marketers is, they can write a bunch of content for a client in their sleep, but ask them to write and talk about themselves takes some work).
So eventually I got there and today marks the beginning of my journey (officially).
To share what I have been up to, whilst building the brand I have been working on a number of projects with some local businesses over the last few months as I set up Beyond the Branding. I am very much looking forward to continuing our relationships. And am looking forward to teaming up with more businesses to help them with their future marketing needs.
Why “Beyond the Branding”?
I felt the need for something more, something personal, something beyond just branding. This is not just about creating logos and catchy slogans. It’s about finding your unique story that makes your business special and creating the content that goes with it.
As a seasoned marketing professional for over a decade, the skills that I have learned and connections I have made, working in various marketing roles has provided me with the expertise to empower businesses to achieve their marketing goals.
I understand the unique challenges that businesses are facing in the changing digital landscape. Every business is different and there is no one size fits all in the marketing world.
To family and friends that have supported me on this journey and pushed me to pursue it, thank you for being my sounding board from day one. To those just discovering Beyond the Branding, welcome! I look forward to sharing my journey and the many exciting conversations ahead.
To my clients that have already come on board, thank you for the support. But mostly thank you for trusting in me with your brand. I look forward to working and continuing with our relationships.
Ready to go beyond? Let’s redefine your brand, tell your story, and create your digital journey. Drop me a message if you think I can help and want to chat all things marketing.
Cheers,
Karen
07745 872109