Newry Christmas Markets
Newry Christmas Markets is a festive community event that brings people together to celebrate the holiday season with local stalls, entertainment, and a joyful atmosphere. They partnered with Beyond The Branding to enhance their digital presence and reach a wider audience of families and individuals who value tradition, community, and festive experiences. Our mission was to showcase the magic of the markets, highlight their unique offerings, and foster a stronger connection with their audience.
Our Digital Collaboration with Newry Christmas Markets
Newry Christmas Markets is a seasonal event celebrating community, festive gathering, and local talent. They engaged Beyond The Branding to amplify their social media presence, excite attendees, and build awareness for the market among locals and visitors alike. Our mission was to bring the magic of Newry Christmas to life online, showcase the diversity of stalls and entertainment, and deepen community connection around this special annual experience.
What We Did
Social Media Strategy & Planning
We created a tailored calendar and content plan aligned with key dates — lead-up to the event, opening, peak festive periods — ensuring posts built anticipation, informed attendees, and highlighted special features (stalls, entertainment, etc.).
Visual & Video Content Creation
We produced engaging visuals, including images of festive decorations, stalls, lighting, and short video clips (e.g. behind-the-scenes prep, market walkthroughs) to capture the ambiance and excitement of the market.
Community & Local Engagement
We encouraged participation by featuring local makers/stalls, promoting events like live music or choir performances, and involving community voices in posts. This helped build local buy-in and word-of-mouth online.
Consistent & Themed Messaging
Every post was designed to reflect the festive, warm, joyful tone of Christmas. Branding elements, colours, hashtags, and tone were consistent, helping followers immediately recognize Newry Christmas Markets content.